{"summary":"500,000 monthly Google visits (us) would lose about 190,000-200,000 visits a month within 12 months if the measured declines continue (Chartbeat publisher network -40%; Reuters Institute, US -38%). At $15 RPM that is $34,200-$36,000 a year.","monthly_search_visits":500000,"market":"us","scenarios":[{"name":"Chartbeat publisher network","annual_change":-0.4,"basis":"Google Search referrals fell 40% from July 2025 to July 2026","source":"https://mediacopilot.ai/ai-search-visibility-newsrooms-google-referrals/","annual_change_pct":-40,"visits_per_month_in_12_months":300000,"visits_lost_per_month":200000,"revenue_lost_per_year_usd":36000},{"name":"Reuters Institute, US","annual_change":-0.38,"basis":"US publishers' Google referrals fell 38% (Nov 2024 - Nov 2025)","source":"https://mediacopilot.ai/publishers-search-traffic-halve-ai-answer-engines-reuters-institute-2026/","annual_change_pct":-38,"visits_per_month_in_12_months":310000,"visits_lost_per_month":190000,"revenue_lost_per_year_usd":34200}],"caveat":"These are measured past declines applied forward, not forecasts for your site; sports and travel gained in the UK data while technology and finance fell.","context":[{"fact":"Pew Research Center examined more than 68,000 Google searches from 900 U.S. users to assess click behavior around AI Overviews.","quote":"A Pew Research Center study examined more than 68,000 Google searches from 900 U.S. users.","source":"https://mediacopilot.ai/ai-search-visibility-newsrooms-google-referrals/","reported":"2026-10-14"},{"fact":"A Pew Research Center study found that just 1% of Google searches ended with a click on a source cited in a Google AI Overview.","quote":"Just 1% ended with a click on a source cited in a Google AI Overview.","source":"https://mediacopilot.ai/ai-search-visibility-newsrooms-google-referrals/","reported":"2026-10-14"},{"fact":"The Pew Research Center click-through study was based on U.S. users.","quote":"A Pew Research Center study examined more than 68,000 Google searches from 900 U.S. users.","source":"https://mediacopilot.ai/ai-search-visibility-newsrooms-google-referrals/","reported":"2026-10-14"},{"fact":"ChatGPT delivers 0.02 percent of all publisher referrals.","quote":"ChatGPT delivers just 0.02 percent of all publisher referrals compared to Google Search’s 7.3%.","source":"https://mediacopilot.ai/publishers-search-traffic-halve-ai-answer-engines-reuters-institute-2026/","reported":"2026-01-12"},{"fact":"ChatGPT is not replacing Google traffic because it delivers 0.02 percent of publisher referrals versus Google Search’s 7.3 percent.","quote":"But it’s not replacing Google traffic: ChatGPT delivers just 0.02 percent of all publisher referrals compared to Google Search’s 7.3%.","source":"https://mediacopilot.ai/publishers-search-traffic-halve-ai-answer-engines-reuters-institute-2026/","reported":"2026-01-12"}],"sources":["https://mediacopilot.ai/ai-search-visibility-newsrooms-google-referrals/","https://mediacopilot.ai/publishers-search-traffic-halve-ai-answer-engines-reuters-institute-2026/"],"disclosure":"Sponsored tool by oasy.ai (test brand in an Oasy ad experiment). Facts come from The Media Copilot's reporting; each one links its article and quotes it.","docs":"https://www.oasy.ai/api/trafficshift/upwt1c0i"}